Mercareo Analytics

    We Exist to End Data Chaos.

    Mercareo Analytics was born from a simple, frustrating truth: most e-commerce businesses are flying blind, making critical decisions with data they can't trust. We decided to fix that.

    Image of Sascha Herpertz, Founder of Mercareo Analytics, Digital Marketing Veteran

    Our Story

    Our founder, Sascha Herpertz, a digital marketing veteran with over a decade of experience scaling e-commerce brands, grew tired of the endless cycle of broken analytics. After managing millions in ad spend across hundreds of campaigns, he witnessed firsthand how ad platforms would claim credit for sales that never happened, attribution models would fall apart after an iOS update, and critical business decisions were being made on guesswork.

    Having worked with brands from startup to 8-figure scale, he saw a recurring pattern: a system that benefited the ad platforms and analytics vendors, not the business owner. The solution wasn't another dashboard or attribution model—it was to build a foundation of truth. A data infrastructure that the business owned, controlled, and could trust implicitly.

    Mercareo Analytics was founded not just to offer a service, but to champion a new standard: one where every e-commerce business can achieve data clarity and build their growth on a foundation of absolute certainty, backed by years of real-world digital marketing expertise.

    Connect with Sascha:

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    The Mercareo Pillars

    These four principles are the bedrock of every system we build and every partnership we form.

    Ownership

    You own your data, your infrastructure, and your future. We build assets for you, not dependencies on us.

    Precision

    We replace ambiguity with mathematical certainty. Every metric is tracked with verifiable accuracy.

    Resilience

    Our server-side solutions are built to be immune to fleeting browser trends and privacy updates.

    Clarity

    We transform complex data streams into clear, actionable insights that drive profitable decisions.

    Ready to Build on a Foundation of Truth?

    Let's talk about your data challenges and architect a system that provides permanent clarity. Your journey to confident, data-driven growth starts here.